American Made

I found an article on nbcnews.com that I thought was interesting. It says that the baby boomers shifted their loyalty from American cars to foreign cars. Better gas mileage and reliability were the driving force behind this shift. It seems now that the millennials have reversed this shift in favor of American cars. Data shows that Japanese makers have seen their share among 18 to 24 years olds decline by 9.8 percent since 2008. It seems that looks is everything for these young buyers claiming that the American cars look cooler and are a lot more fun to drive than the foreign competition.  

Toyota created Scion, a line of vehicles marketed directly to the younger buyer. What else can foreign auto makers do to regain the young car buyer?