Captive audience

Everything costs more and those costs keep rising. Those rising costs affects everything including the things some people think are free. Have you ever considered how much public school costs and where the money for these schools comes from? With more of the public unwilling to adequately fund public schools and with state education budgets being slashed, school administrators are seeking alternatives sources for revenue. One alternative is allowing private and commercial advertisements in schools.

Marketing experts can reach this captive audience in many ways; in schools ads, ads in classroom materials and programs, and corporate sponsored educational materials and programs.

Is the commercialization of our education system a good idea?

In response to Kristen’s Post

When a company uses something like this in advertisement do you feel you are more likely to purchase it?

Advertisements are designed to convince you to buy a particular good or service. Catch phrases and slogans are just one tool that is used to change your buying behavior. Throughout my career as a consumer I’m have no doubt that an advertisement or a marketing campaign has changed my buying behavior in favor of a product. Even though my consumer tastes are well established, I’m sure there will be an ad in the future that will convince me to change those tastes.