In response to Haley’s post

I used bundling or packages all the time in my business. By showing products together and how they are related to each other and selling those products at a reduced price by bundling them is a good way to provide the customer with products at a good price. Most people are looking for a “good deal” and this usually includes getting more for less. Tools are a good example of bundling.

Product Placement

Aren’t commercials enough? Do we really need to watch our favorite show, see a movie or catch the game without having all those name drops and visualizations of products? I personally don’t care if all the vehicles on TV show are Chevrolets. It doesn’t matter if someone is drinking a Coke instead of Pepsi. Is it going to influence your buying decisions if there is a Nike swoosh on your favorite, or not so favorite, college basketball team? (March madness you know)

I hope that people realize that an arrangement, usually involving money, was made so that those products can be in all those places I mentioned and that the characters on TV and in movies did not choose those products themselves.

Just one more question. Does product placement make a difference for you?