Reference groups are only one tool that can help you with a
buying decision. For some, buying decisions require a lot of thought to analyze
all the information about a particular product. Most people respect the
opinions of the people they are closest to and these opinions can be a good
starting point in your buying decision making process.
Saturday, March 23, 2013
Truth in advertising
I found this ad for American Eagle Outfitters. (Please
watch) http://creativity-online.com/work/american-eagle-outfitters-skinny-skinny-jeans/31047
It is an ad for skinny jeans. At the end of the video there is a link to the
AEO website. When you try to purchase these jeans, a pop up informs you they
are out of stock and if you give them your email they will let you know when
they are back in stock.
This has probably generated a lot of traffic to their web
site and perhaps even some purchases of products that are “in stock”, which is
their intent. But is this type of ad fair to consumers? Does it cross any ethical
or legal boundaries?
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