Aren’t commercials enough? Do we really need to watch our
favorite show, see a movie or catch the game without having all those name
drops and visualizations of products? I personally don’t care if all the
vehicles on TV show are Chevrolets. It doesn’t matter if someone is drinking a Coke
instead of Pepsi. Is it going to influence your buying decisions if there is a
Nike swoosh on your favorite, or not so favorite, college basketball team?
(March madness you know)
I hope that people realize that an arrangement, usually
involving money, was made so that those products can be in all those places I
mentioned and that the characters on TV and in movies did not choose those
products themselves.
Just one more question. Does product placement make a difference for you?
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