In response to Kerri’s post.

I agree, customer service is an important part of the product. With the development and wide use of mobile and computer based technology it is easy for anyone to search, research and compare products. If you choose to go to an actual store to make your purchase one important aspect of your shopping experience is the customer service. Employees that are glad and capable of helping you with your purchase can differentiate that business from others. Even on line shopping has to ensure the customer is happy; availability of the product, ordering procedures, shipping and shipping cost, return policies and even the design of the web site can make or break a sale. With the buying process becoming more impersonal, customer service is more important than ever.