Sunday, April 14, 2013

In response to Kristen’s Post


When a company uses something like this in advertisement do you feel you are more likely to purchase it?

Advertisements are designed to convince you to buy a particular good or service. Catch phrases and slogans are just one tool that is used to change your buying behavior. Throughout my career as a consumer I’m have no doubt that an advertisement or a marketing campaign has changed my buying behavior in favor of a product. Even though my consumer tastes are well established, I’m sure there will be an ad in the future that will convince me to change those tastes.  

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