What
are some other products that you can think of that can use an undifferentiated
strategy to market their products?
The
first product that comes to mind is beef. In the early 90’s the beef council ran
ads with the following slogan, “Beef. It’s what’s for dinner.” Ads for travel,
like the ones for Michigan, California and Jamaica and auto insurance fit into
this category. Their mass marketing
effort gives them more bang for the buck.
Is there a way that the beef council can use a different strategy?
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