Many of these
commercials are a form of guerrilla marketing. Wikipedia defines Guerrilla
marketing as an unconventional system of promotions that relies on time, energy and
imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are
unexpected and unconventional, and consumers
are targeted in unexpected places. Because there are so many commercials in so
many forms they have almost become unnoticeable. By using outside the box tactics,
some companies are trying to grab your attention in hopes you’ll remember their
product in your purchasing decisions.
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